Every physical business wants to understand its customers better. A good place to start is the most basic fact of all: how many people walk in, on which days and at which hours. WELLPOINT People Counters turn the traffic at your entrance into clear figures, so decisions rest on numbers rather than impressions.
Why People Counting Analytics Matter
- See when your customers come
A people counter records entries and exits at the door, separately: visitors by hour and day, busy and quiet periods, current occupancy. Think of it as the visitor count of web analytics, applied to your store. It does not follow anyone through the building. - Make layout changes measurable
Put your number of receipts next to the number of visitors and you get the conversion rate. If it rises after a new layout while traffic stays the same, the change has worked. Measuring the time shoppers spend in front of shelves is something we may integrate later; today the counter counts entries and exits at the door. - Spot trends and seasonal patterns
Compare week to week or month to month to see seasonal shifts and the effect of promotions, then plan events, sales and staffing well ahead. - Improve the customer experience
When you know your peak hours, you can have enough people at the checkout before the rush begins. WELLPOINT.cloud is real-time, with data updates every 5 minutes on PLUS and PRO (hourly on LITE). - Back marketing decisions with data
Visitor numbers before, during and after a campaign show whether it brought more people through the door; your sales figures show whether they bought. - Compare locations
For multi-site businesses, people counting gives one consistent way to compare traffic, conversion and trends. Strong sites show what works, weaker ones where to look.
What Businesses Can Do with It
- check whether layout or assortment changes improved conversion
- measure campaigns against visitor numbers
- plan staff and resources around real demand
A retailer could, for instance, compare two stores with similar traffic but different conversion rates, then look at what the stronger store does differently.
Why WELLPOINT?
- No camera: the Pulse V3 does not capture images or identify visitors. Only anonymous entry and exit counts are transmitted from the counter.
- Hourly and daily reports, monthly trends and totals per location
- CSV export on PLUS and PRO, API on PRO
- Several sites in one account
The WELLPOINT People Counter (Pulse V3) is mounted beside the entrance at 1.2 to 1.4 m and counts with a ToF sensor. Devices and plans are available on visitorcount.com.
Curious what the reports look like? Request a demo account on wellpoint.cloud – it runs on fictitious sample data.