Good marketing is about timing, relevance and knowing your audience. But how do you know which campaigns actually bring people through the door? WELLPOINT People Counters count entries and exits at your entrance, and WELLPOINT.cloud turns those counts into trends you can put next to your marketing calendar.
Why Foot Traffic Trends Matter for Marketing
- Facts, not just opinions
Foot traffic data shows what customers actually do: on which days and at which hours they come, and how that changes from month to month. Unlike surveys, it does not depend on what people remember or say. - Measure campaign impact
Compare visitor numbers before, during and after a campaign. Did the promotion bring more visits, and at which hours? WELLPOINT.cloud is real-time, with data updates every 5 minutes on PLUS and PRO (hourly on LITE), so you can follow a campaign day by day and adjust while it runs. - Reach people at the right time
Hourly and daily reports show your busiest days and hours. Schedule promotions and events when the most people are there, or use them to lift a quiet afternoon. Newsletters, social posts and ads can follow the same calendar. - Turn visitors into buyers
In a shop, the conversion rate is transactions divided by visitors. Put your receipt count next to the visitor count and you see whether a campaign brought buyers or only browsers. - Compare locations
If you run several stores or venues, compare their traffic trends in one account to see which sites perform well, where there is room to improve and which respond most strongly to which campaigns. - Spend the budget where it works
When you can see which activities move visitor numbers, it becomes easier to cut what does not work and invest in what does, and to show management what a campaign achieved.
What You Can Expect in Practice
- before-and-after comparisons of campaigns and promotions
- conversion rates in shops, with your own sales data
- better planning of store openings, events and staffing
A retailer could, for instance, see in the hourly reports that Thursday evenings are busier than expected, test a late-afternoon promotion on that day, then compare visitors and receipts with the previous weeks.
Why WELLPOINT?
- Camera-free: the Pulse V3 does not capture images or identify visitors. Only anonymous entry and exit counts are transmitted from the counter.
- Hourly and daily reports and month-by-month trends in WELLPOINT.cloud
- CSV export on PLUS and PRO, for example to combine visitor counts with sales figures in Excel
- On PRO, the API can be used to integrate WELLPOINT visitor counts with POS, BI or other business systems
The WELLPOINT People Counter (Pulse V3) is mounted beside the entrance and connects through built-in mobile data, so nothing has to be set up on your network. Order the device and plan on visitorcount.com.
Want to see the trend reports first? Request a demo account on wellpoint.cloud – it uses fictitious sample data.