Loyalty programs build long-term customer relationships, but they are hard to judge without knowing how many people actually come into the store. WELLPOINT People Counters count entries and exits at the door, and WELLPOINT.cloud turns those counts into hourly and daily reports. Placed next to your own sales and loyalty figures, these numbers help you plan your program and check whether it works.
How Visitor Counts Help Your Loyalty Program
- Find your peak times
Visitors by hour and day show when your store is busiest and when it is quiet. Use this to schedule double-points days, member events or special offers: at busy times, when many people see them, or at quiet times, to bring in more visitors. - Keep personalization in your loyalty system
The counter does not identify visitors, so personal offers stay with your loyalty program. What the counts add is context: how many people came in during the period in which members redeemed their rewards. - Check campaign results
Did your last campaign bring more people through the door? Compare visitor counts for the campaign weeks with earlier weeks and with the monthly trend. The figures are real-time, with data updates every 5 minutes on PLUS and PRO (hourly on LITE), so you can follow a campaign day by day. - Compare locations
Several sites can be managed in one account, so you can see how the same loyalty promotion performed in different stores and roll out what works. - Camera-free counting
The Pulse V3 does not capture images or identify visitors. Only anonymous entry and exit counts are transmitted from the counter, which is easy to explain to customers who care about privacy.
Benefits for Your Team
- Visitor numbers for every campaign period
- Peak hours and days for timing rewards and events
- Store-by-store comparison in one account
- CSV export on PLUS and PRO to combine counts with loyalty and sales data
- On PRO, the API can be used to integrate WELLPOINT visitor counts with POS, BI or other business systems
What This Can Look Like in Practice
A shopping mall marketing team could look at three months of daily visitor counts before planning a loyalty event, pick weekday afternoons with steady but manageable traffic, and then compare visitors and member sign-ups during the event with the same days a month earlier. The counts do not tell you who the visitors were or how often a given person returns; that information comes from your loyalty program itself.
The WELLPOINT People Counter (Pulse V3) sits beside the entrance and counts in both directions with a time-of-flight sensor, with no camera involved. Order the device and choose LITE, PLUS or PRO on visitorcount.com.
Curious how the reports look? Request a demo account – it uses fictitious sample data. More at wellpoint.cloud.