Every retailer wants promotions that bring people in and turn them into buyers. But how do you know whether a campaign worked, or whether it ran at the right time? WELLPOINT People Counters count the visitors at your entrance, and together with your own sales figures those counts show what each promotion really did.
How People Counters Help With In-Store Promotions
- Start at the Door
A WELLPOINT counter sits beside the entrance and counts entries and exits; it does not see what happens at the shelves. What it does show is how many potential shoppers came in, and in a store with several doors, which entrance is used most – a useful hint for where to put a promotional display near the entry. Measuring the time shoppers spend in front of shelves is something we may integrate later; today the counter counts entries and exits at the door. - Time Promotions Around Your Traffic
Visitors by hour and day show when your store is busiest. Schedule major promotions or events for those peak hours to reach the most shoppers, or use special offers in slower periods to spread traffic more evenly across the week. - Measure Campaign Effectiveness
Compare visitor numbers before, during and after a promotion. Did the campaign bring more people through the door? Did sales rise with them? Put your receipts next to the counts and you get the conversion rate – transactions divided by visitors – for every day of the campaign. - Test Changes With the Conversion Rate
Not sure which display setup works better? Run one setup for a week and another the following week, then compare the conversion rate of the two periods. The counter does not tell you which display people looked at, but a change in conversion rate shows whether the store as a whole sold better to the same number of visitors. - Connect the Counts With Your Sales Data
On PLUS and PRO you can export visitor data as CSV and combine it with sales figures in Excel or your ERP. On PRO, the API can be used to integrate WELLPOINT visitor counts with POS, BI or other business systems, which makes it easier to plan marketing budgets with both numbers in view.
Benefits for Your Team
- Visitor counts per hour and day during each campaign
- The busiest entrance when a store has several doors
- Peak shopping hours for scheduling promotions
- CSV export on PLUS and PRO to calculate conversion rates
- Camera-free, anonymous counts only
What It Can Look Like in Practice
Imagine a clothing store planning a weekend sale. It could check its past visitor data to pick the busiest weekend, place the main sale display by its most used entrance, and afterwards compare visitors and conversion rate with a normal weekend to decide whether the sale paid off.
The WELLPOINT People Counter (Pulse V3) counts with a camera-free time-of-flight sensor mounted beside the door at 1.2 to 1.4 m, and WELLPOINT.cloud shows the counts every 5 minutes on PLUS and PRO, or hourly on LITE. Order the device and your plan on visitorcount.com.
Want to see how a campaign period looks in the reports? Request a demo account of WELLPOINT.cloud – the demo uses fictitious sample data.