Online shops know exactly how many people visited their website today. Many physical stores still do not know how many people walked through the door. Shopper traffic analytics closes that gap: a people counter at the entrance measures every visit, and the numbers become the basis for staffing, opening hours and campaigns.
With WELLPOINT, a camera-free counter beside the door counts entries and exits, and WELLPOINT.cloud shows visitors by hour and day for every store.
Understanding Your Store with Shopper Traffic Analytics
The first weeks of data usually confirm some assumptions and overturn others. Saturday may be as busy as expected, but the Thursday evening peak may surprise you. On PLUS and PRO the dashboard is real-time, with data updates every 5 minutes; LITE updates hourly, which is enough for weekly planning.
The number of visitors also changes how you read your sales. If sales drop on a day when visitor numbers stayed the same, the reason is probably inside the store: queues at the checkout, missing stock, too few staff on the floor. If visitors dropped, look outside: weather, roadworks, a competitor’s opening or a campaign that did not reach people.
During the day, the current occupancy, entries minus exits based on the latest synchronized counts, helps the store manager decide when to open a second checkout or call in help from the stockroom. The occupancy monitoring view works in any browser, also on a phone.
Turning Traffic Data into Better Store Performance
Historical data reveals the patterns that matter for planning: weekend peaks, lunchtime visits, the weeks before holidays and the quiet summer days. Staff schedules can follow those patterns, so there is enough help on the floor at busy times without paying for idle hours when the store is quiet.
Opening hours are another decision that becomes easier with data. If almost nobody enters in the last hour before closing, or if a Sunday opening attracts more visitors than expected, you have a factual basis for changing the hours.
For chains, all stores sit in one account, which makes it easy to compare them and to test an idea in one store before rolling it out to others.
Privacy-First Shopper Insights
Shoppers expect to be counted, not watched. The Pulse V3 does not capture images or identify visitors. Only anonymous entry and exit counts are transmitted from the counter. It is GDPR-friendly by design; full GDPR compliance also depends on the specific data-processing context.
Better Store Decisions, Based on Visits
The WELLPOINT People Counter (Pulse V3) is mounted beside the store entrance at 1.2 to 1.4 m, covers a doorway of up to about 2.4 m and runs on a 5 V USB power adapter. Its built-in mobile data means there is nothing to connect to the store network. You buy the device once on visitorcount.com and choose a plan.
Want to explore the reports before ordering? Request a demo account – the demo runs on fictitious sample data.