Office visitor analytics starts with a simple number: how many people walk into your building, through which entrance and at what time of day. A camera-free people counter at the door gives you that number without identifying anyone, and WELLPOINT.cloud turns it into hourly and daily reports you can open in any browser.
Most offices already know how many desks and meeting rooms they have. Far fewer know how many people actually come through the front door on a Tuesday morning, how busy reception is after lunch, or whether the side entrance is used at all. That is the gap office visitor analytics fills.
What a door counter tells an office
A people counter at the entrance counts entries and exits separately. From these two numbers you get three practical views of your building:
- Visitors by hour and day. You see the morning arrival peak, the lunchtime dip and the late-afternoon departures, and you can compare this week with the last.
- Current occupancy. Entries minus exits, based on the latest synchronized counts, shows roughly how many people are inside a building or behind a given entrance.
- Entrances and sites side by side. Each counted entrance has its own figures, and several buildings or branch offices sit in one account, so a head office and a regional office can be compared on the same chart.
On the PLUS and PRO plans these figures are real-time, with data updates every 5 minutes. LITE updates hourly, which is often enough for monthly space reviews.
Visitors and employees: count the right door
A door counter counts every person who passes, whether they work in the building or are there for a meeting. If you want a clean visitor figure, the easiest way is to count the entrance that visitors actually use. In many office buildings that is the main door next to reception, while staff also use a side or garage entrance. With a counter on each entrance, every door gets its own numbers, and you can read the reception door as your visitor flow and the staff doors as your workforce flow.
For co-working spaces, service offices with walk-in clients, or company headquarters that host training days and open days, the reception door count on its own is already a useful measure of how many guests the building receives.
Five decisions office teams make with visitor numbers
- Reception and security desk staffing. If the visitor peak is between 8:30 and 10:00 and again after lunch, the front desk can be staffed for those hours instead of evenly across the day.
- Cleaning of the lobby and washrooms. Busy days and hours show when the ground floor needs an extra cleaning round, and quiet days show where a round can be skipped.
- Events and open days. When you host a training, an investor day or an open house, the entrance count shows how many people really came and how the arrivals were spread over the day. That makes the next event easier to plan.
- Opening hours of the building. If almost nobody enters after 18:00 or on Saturdays, you have a factual basis for changing reception hours or the building’s opening times.
- Comparing sites. When several offices report to one account, it is easy to see which locations are busy and which are underused, which helps when leases come up for renewal.
None of these decisions is made by the counter. It gives your facility, security and office management teams the same reliable figures, and the people who know the building decide what to change.
Installation without an IT project
Office buildings often have strict rules for anything that connects to the company network. The WELLPOINT People Counter avoids that discussion: it sends its counts over built-in mobile data, which is included in every plan and works in supported countries and network coverage areas. There is no network cable and nothing to set up on your network. Wi-Fi is possible too, for example where mobile signal is weak.
The counter is mounted beside the entrance on the door frame or wall, 1.2 to 1.4 m above the floor and at a right angle to the walking direction. One device covers a doorway of up to about 2.4 m; wider entrances, such as double glass doors in a lobby, use several devices that WELLPOINT.cloud groups into one entrance. It runs on the 5 V USB power adapter in the box, so a socket near the door is all you need. You register its serial number in WELLPOINT.cloud, hold the button for 3 seconds to sync, and setup is done in about five minutes.
Privacy in the workplace
Counting people in an office raises a fair question from employees: is someone watching me? With a camera-free counter the answer is easy to give. The Pulse V3 does not capture images or identify visitors. Only anonymous entry and exit counts are transmitted from the counter. That makes it easy to explain to your data protection officer and employee representatives.
The counter is GDPR-friendly by design: no camera, no images, no identification of people. Full GDPR compliance also depends on the specific data-processing context of your organization, so it is worth a short note in your processing records like any other building system.
Which plan fits an office
- LITE keeps one month of history and updates hourly. It suits a single office that wants to understand its basic visitor pattern.
- PLUS keeps one year of history, updates every 5 minutes and adds CSV export, so monthly figures can go straight into your facility reports in Excel.
- PRO keeps unlimited history and adds API access with an API key. On PRO, the API can be used to integrate WELLPOINT visitor counts with POS, BI or other business systems, for example a company-wide space utilization dashboard.
Getting started
The WELLPOINT People Counter (Pulse V3) is made in Romania, in the European Union, by Involver System SRL. You buy the device once on visitorcount.com and then choose the plan for each counter. Start with your main reception door, look at four weeks of data, and then decide whether the staff entrances and your other sites should be counted as well.
Want to see what the reports look like first? Request a demo account – the demo runs on fictitious sample data.